Why A Logo is Essential

You are here:

Home
Journal
Why A Logo is Essential

When considering all the factors that go into starting a business creating a logo should be one of the top priorities. A logo can pull in customers or turn them away. A logo can present you as a competent company able to meet customer needs or as an unprofessional and disorganized company. Deciding on a logo is paramount to the success of your business. With so much competition today, a company has one chance to impress and attract, and a logo is the starting point.

The purpose of a logo is for identification of a person, product or service. It is the foundation of your brand, the entire narrative upon which your brand is built. Everything about a logo’s design should be done with intention because a logo is a strategic marketing tool in business. For example, brands use color in their logos and because colors trigger emotion it is used strategically in logo designs. Google famously tested 40 different shades of blue in its logo to see which one performed the best. Knowing how colors evoke feelings and moods is important for creating a logo. The same is true for fonts, a logo has to be legible at all sizes. A logo has to look good when scaled down for formats like letterhead or used in larger formats like posters, billboards, and television. In 1997, BBC a broadcasting giant in the UK straightened up its slanting logo and changed the font in order to look better on screen. The changes were well received as it solved problems present in the earlier form.

When creating a logo all elements must be decided with uttermost attention to the overall vision of the company.

Though there are a number of DIY options for logo designs, these are not the best route when you want your logo to:

Look professional
Be unique i.e. originality
Be protected from copyright issues

At Rhics technology we understand that the logo is a powerful asset to your brand, often the first impression with customers, hence its design is extremely important. We have designed attractive and effective logos for multiple businesses in diverse industries, such as the Lagos tolling company, Sackville travel, Saint Lucia, amongst others. If you are in need of a logo design that will distinctively set you apart from your competitors and attract customers, get in touch with us today.

Category: JournalBy Christian Junior July 29, 2019

Author: Christian Junior

Christian is a double certified Digital & FinTech strategist, a firm believer in knowledge & skills transfer. Christian, travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer service, brand awareness, maximum productivity and profitability. He has trained and influenced over 1,000 business owners across 10 countries in Europe, Africa & The Caribbean. Christian writes about technology, digital strategy, blockchain, FinTech, Artficial Intelligence amongst others.

The training is insightful and professionally delivered; it reveals the realities of customer behaviour in digital age

Jegede Abiodun PaulCEO Japaul Group PLC, Nigeria

Very detailed presentation, informative and precise.

Kamoy ClarkeJamaica

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training of staff on the importance of cybersecurity so they could be prepared and be able to identify threats and to report all threats. Organizations need to invest in cybersecurity to safeguard their documents, data and networks against cyber attacks that can result in humongous losses. As for me and my organization it has impacted us on being careful with our documents and emails as it concerns our international orders and deliveries.

ESEZOBOR OZOYA OYALENigeria

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical threats to person and property. I would definitely begin to apply some of the protection measures that I learnt from this seminar. Thanks to Christian and Rhic Tech for sharing knowledge.

Royds WilliamsTrinidad & Tobago

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union.

I am very happy I took this course. The coopetition idea is great and the platform business model.

Carlon GabrielGrenada

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision.

I learnt new concepts and feel more up-skilled!

I recommend this course to any individual who wants to be relevant to operate in the modern business world.

Thanks again! every cent well-spent!

Melissa Jones-GittensTrinidad & Tobago

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge and most importantly grow as a professional.

As the Digital Marketing Personnel for my organisation, the strategies you taught has exposed me to the digital opportunities my organization can explore to amplify our impact as a nonprofit, and most importantly, improve our sustainability by adopting digital transformation strategies.

Like you mentioned ‘Visibility Credibility Profitability’ – Some key takeaways I will implement include; optimizing our website, use our blog to boost search words, create quality content for our target audience and use social media to amplify our impact.

Once again, thank you very much!

Raymond OshekuLagos, Nigeria.

Very detailed presentation, informative and precise.

Kamoy ClarkeKamoy Clarke Jamaica

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training of staff on the importance of cybersecurity so they could be prepared and be able to identify threats and to report all threats. Organizations need to invest in cybersecurity to safeguard their documents, data and networks against cyber attacks that can result in humongous losses. As for me and my organization it has impacted us on being careful with our documents and emails as it concerns our international orders and deliveries.

ESEZOBOR OZOYA OYALEESEZOBOR OZOYA OYALE Nigeria

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical threats to person and property. I would definitely begin to apply some of the protection measures that I learnt from this seminar. Thanks to Christian and Rhics Tech for sharing knowledge.

Royds WilliamsRoyds Williams Trinidad & Tobago

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge and most importantly grow as a professional.

As the Digital Marketing Personnel for my organisation, the strategies you taught has exposed me to the digital opportunities my organization can explore to amplify our impact as a nonprofit, and most importantly, improve our sustainability by adopting digital transformation strategies.

Like you mentioned ‘Visibility Credibility Profitability’ – Some key takeaways I will implement include; optimizing our website, use our blog to boost search words, create quality content for our target audience and use social media to amplify our impact.

Once again, thank you very much!

Raymond OshekuRaymond Osheku Lagos, Nigeria.

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision.

I learnt new concepts and feel more up-skilled!

I recommend this course to any individual who wants to be relevant to operate in the modern business world.

Thanks again! every cent well-spent!

Melissa Jones-GittensMelissa Jones-Gittens Trinidad & Tobago

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union.

I am very happy I took this course. The coopetition idea is great and the platform business model. I do believe we should keep in contact. Thanks

Carlon GabrielCarlon Gabriel Grenada

Christian’s brain works as quickly as the internet when it comes to digital strategies and marketing ideas. He was free with his advice and guidance and whatever else he thought would help us understand and implement the knowledge into our organisations’ digital strategies. He has an interactive form of training that allows your learning to be as targeted as it can be in a diverse group setting. I am excited and am looking forward to creating and rolling out a full digital strategy for my organisation. Thank you, Rhics!

Lynette TaylorCommunications Specialist, Barbados Financial Service Commission

I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.

Dick NoelHubbards Grenada