Platform Business Strategies

The platform business model is one utilised devastatingly well by many big tech companies. The problem is that many traditional or smaller companies tend to ignore platform business strategies. The platform strategy once implemented properly can lead to exponential growth, helping organisations scale up quicker.

In fact today, some of the world’s most valuable companies are all platform businesses. Apple (App Store, iTunes) Amazon, Facebook, Google – this is no coincidence. Platforms are intentionally designed to provide open and free ecosystems for people to engage, create and exchange value based on some governance rules.

Learning Outcome

  1. Understand Platform Business Strategies and why they are relevant in today’s world.
  2. Differentiate between traditional/pipeline business and platform businesses
  3. Learn how how to apply platform strategies to SMEs and real-world businesses.

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