A Practical 3 day training sessions in Barbados, Dominica, Jamaica, Grenada, Guyana, St. Kitts & Nevis, Trinidad & Tobago
The goal of the Programme:
In today’s digital world, developing business models and strategies to grow and sustain your business is absolutely critical.
This practical workshop is designed to help your organisation build visibility and brand credibility and improve your profitability by effectively engaging customers across several media platforms daily. In order to adapt and thrive, organisations need people who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for the business.
The three-day programme, “Digital Strategies for Sustainable Growth” focuses on how businesses can utilize new strategies and business models for their organisations to remain relevant in this digital age. The programme is designed to equip participants with the technical know-how needed to successfully manage organisations in this digital era. It introduces participants to the fundamentals and the relevance of digital strategies in the business environment.
The objective of the programme is to provide an actionable framework for analyzing, designing and implementing strategies that will ensure businesses remain relevant and competitive in an ever-evolving business landscape.
Topics Covered Include:
- Disruptive Digital Marketing
- Strategic Social Media Marketing & Management
- Application of Artificial Intelligence to Business
- Customer Services in a Digital Environment
- Business Analysis: Organisational Goals, Objectives & KPIs
- Value Creation through Technology
- Digital Transformation & Disruption
- Introduction to Search Engine Optimisation
- And many more
Hear from Previous Participants
Learning Outcome
Participants will leave with a set of planning tools and strategies that can be implemented immediately in their organisation. The cases studies will feature digital trailblazers and traditional enterprises that are adapting to the digital economy. Specifically, individuals will learn to:
- Understand digital platform and how to leverage them for business growth.
- Create value for the business, its people, customers and the society at large
- Understand Platform Business Model and how to implement them for sustainable growth & profitability.
- Create digital strategies with KPIs that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability through digital strategies
- Understand the nuances of delivering service excellence in an online environment.
- Improve overall customer services through automation.
- Design and implement digital transformation strategies with measurable results.
- Acquire, retain and extend customers through digital avenues.
- Provide rich customer experiences through creation of engaging content.
- Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
- Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
- Stay up to date with the latest trends in the digital, social & mobile industries
Benefits & ROI
Increased Revenue, Reduced Costs
Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.
Improved Real-time Customer Services
Through daily active engagement, organisations can respond quickly to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Increase brand awareness and customer loyalty
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.
Improved Competitive Advantage:
Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing for keen competition. With social media monitoring, you can gain key information about your competitors, allowing you to make strategic business decisions.
Training fees (USD): See respective locations
- Grenada – $579
- Trinidad – $700
- Guyana – $579
- St. Kitts – $650
- Jamaica – $700
- Dominica – $550
Fees cover for; Tea/Coffee, lunch, training materials & certificates. Delegates get a FREE Digital marketing practical eBook worth $79
Training Reviews
Training Faculty
Digital Transformation Strategist, Rhics UK
Christian is an Oxford University certified Digital Strategist with first-rate taught and practical experience gained within the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.
Christian is the Founder & CEO of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.
He is also a graduate of Liverpool John Moores University, UK with a BSC in Information technology & Multimedia Computing.
Ms. Judy McCutcheon has over 20 years’ experience as a consultant and trainer, working with major organisations within the Caribbean region, North and Central America. Her areas of competence are in organizational redesign, employee assessment and development and training. She has worked in various industries including, Financial Services, Manufacturing, Hotel and Tourism, Telecommunications, and Retail.
She is a graduate of the University of the West Indies with an MBA in International Business and is currently pursuing a master’s in applied psychology at the University of South Wales.
Mr Aaron Moses has over 35 years’ experience in various senior management roles in Grenada. His career in policy development and management spans across government and the private sector, including banking, manufacturing, marketing, and human resources.
Aaron has served as a general manager and director of several companies in Grenada and as the Head of Human Resources for Cable & Wireless, covering Grenada and St Vincent. He is a former president of the Grenada Chamber of Industry and Commerce, Deputy President of the Senate, a lecturer at the University of the West Indies Open Campus and Policy advisor to a former Prime Minister of Grenada.
Aaron has a passion for the growth and development of people. He has a keen interest in them being able to take control of their finances and to have access to low-cost traditional source of funding, as is evidenced by his years of dedication to the development of the Credit Union movement in the Caribbean. He is currently serving as a Director on both the World Council of Credit Unions and The Caribbean Confederate of Credit Unions.
He has an MBA from the University of Missouri and a BSc in Management and an MSc Telecommunications Regulation and Policy from the University of the West Indies.
Training Dates & Locations
Grenada
Date: 3rd – 5th April 2019
Time: 9am – 5pm daily
Location: Grand Anse, St. George, Grenada
St. Kitts & Nevis
Date: 23rd – 25th April 2019
Time: 9am – 5pm daily
Location: Fortlands St. Kitts
Dominica
Date: 30th – 31st May 2019
Time: 9am – 5pm daily
Location: Roseau, Dominica
Trinidad & Tobago
Date: 6th – 8th May 2019
Time: 9am – 5pm daily
Location: Port of Spain, Trinidad
Guyana
Date: 9th – 10th May 2019
Time: 9am – 5pm daily
Location: Georgetown, Guyana
Jamaica
Date: 14th – 16th May 2019
Time: 9am – 5pm daily
Location: Kingston, Jamaica
Register NOW:
Rhics Technology
UK Head Office
Address: 11 Mowll Street, Oval London SW9 BG, United Kingdom
Telephone: +44 203 950 2355 | +44 7759 301221 (Mobile & WhatsApp)
Email: info@rhicstech.com
Facebook: http://facebook.com/RhicsTech
Twitter: @RhicsTech | Instagram: @RhicsTech
