Digital and Social Media Marketing for Business Growth – Lagos

Aim of the Course:

The course introduces participants to the fundamentals and business relevance of digital marketing, social media and online marketing platforms. The course will equip participants with the technical skills needed to manage successful marketing & advertising campaigns at minimal costs.

The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these FREE online platforms. Register here >>

Who Should Attend:

This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:

• Attract & retain new or younger demographics
• Improve engagement with current clients
• Provide easy access to information, products and services
• Improve customer services
• Reduce costs of operation through automation.

The course is also suitable for industry entrants seeking new careers within Digital Marketing, Social Media Marketing/Management and/or Search Engine Optimisation.

Hear from Previous Participants

Course Description:

With the emergence of social media and advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and 95 million photos & videos uploaded to Instagram. As such, social media platforms and search engines generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.

With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through digital and social media platforms.

Social media is currently the No. 1 driver of referral traffic to websites, responsible for 31.24 percent of the total.

When combined with Digital marketing, Social Media can increase revenue by more than 60%. According to research, Facebook has overtaken Google as the top traffic source to news sites. Facebook now accounts for about 40 percent of all referral traffic to news sites, while all Google sites account for 38 percent; making social media a focal point for online lead generation.

All considered it is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.

This session will unearth practical solutions and strategies for utilizing social media marketing techniques, digital marketing strategies, landing page optimization, Google and Bing paid ads and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful Digital & Social Media campaigns that aid sustainable growth & development.

Skills acquired can also be applied to other types of businesses, i.e where credit union members run private SMEs. Register here >>

Training Reviews

Learning Outcome:

Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:

• Create digital strategies with high ROI that are closely aligned to the core business objectives.
• Increase online visibility and bottom-line profitability through social media marketing.
• Design and implement targeted marketing and content delivery with real-time results
• Acquire, retain and extend customers through digital avenues
• Generate higher converting leads via social media & new media platforms
• Provide rich customer experiences through creation of engaging content
• Increase website traffic and search ranking through practical, well-targeted social media campaigns, paid Google and Bing ads.
• Acquire new skills for entry into a new industry as a Digital/Social Media Marketer
• Stay up to date with the latest trends in the digital, social & mobile marketing industry

Benefits & ROI:

Increased Revenue, Reduced costs

Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.

Real-time Customer Services

Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.

Improved Competitive Advantage

Digital marketing & Social media all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With social media monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.

Increased Brand Credibility & Profitability

Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilize daily.