Digital Transformation: Guyana Public Service Co-operative Credit Union

Changing Credit Unions through Technology: A Case Study.

“It is one thing to train people, it’s another to see them successfully apply the concepts to their businesses.”

Guyana Public Service Co-operative Credit Union (GPSCCU) is a Financial Institution in Guyana, South America that holds a portfolio of $30 million USD in assets.

Prior to 2017, GPSCCU never actively utilised technology or digital platforms.

As a result, they had some challenges; the same challenges faced by many credit unions today. These include: ageing membership, low number of active members, long loans processing times, defaults in payments, limited branches & geographical restrictions, poor customer services, environmentally unfriendly “paper-based” modes of operation, difficulty in managing savings & loans accounts in real-time, just to name a few.

We realised that almost all of the above could be addressed by incorporating effective digital Strategies and tech platforms towards value creation. Today, the average credit union member is always connected with technology – emails, social media, what’s app, search engines, mobile apps, websites etc.

“Credit unions must innovate on the same digital platforms utilised daily by their members to create and deliver more value to them.”

We strongly believe that Credit unions must leverage on emerging technology or face being disrupted by new players offering dynamic value proposition powered by technology and platform business models.

With this mindset, we created a three-step digital transformation strategy for for the Guyana Public Service Credit Union:

Step 1: Training of key staff and managers on value Creation through tech and innovation, because they must understand the concepts and possibilities in order to buy into the overall strategy
Step 2: Develop social media strategy and a website to automate several of their business processes
Step 3: Full digitisation with AI-powered mobile banking, payment platforms amongst others.

We have achieved tremendous results so far, watch the video above other more directly from GPSCCU.

=====

Christian can bring a dramatic change to your credit union or business through transformational training programmes and disruptive digital strategies.

Christian Junior is an Oxford certified, award-winning digital transformation strategist, listed amongst the top 100 BAME tech leaders in the UK by the Financial Times.

He has trained over 2,000 professionals and consulted for some of the world’s most reputable organisations.

If your credit union or financial institution is struggling to adopt technology, create new value, utilise social media, automate business processes, attract and acquire new customers then get in touch with me.

I will travel to anywhere in the world with an airport.

Email: bookings@christianjunior.com

Tel: +44 333 011 5951

The training is insightful and professionally delivered; it reveals the realities of customer behaviour in digital age

Jegede Abiodun PaulCEO Japaul Group PLC, Nigeria

Very detailed presentation, informative and precise.

Kamoy ClarkeJamaica

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training of staff on the importance of cybersecurity so they could be prepared and be able to identify threats and to report all threats. Organizations need to invest in cybersecurity to safeguard their documents, data and networks against cyber attacks that can result in humongous losses. As for me and my organization it has impacted us on being careful with our documents and emails as it concerns our international orders and deliveries.

ESEZOBOR OZOYA OYALENigeria

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical threats to person and property. I would definitely begin to apply some of the protection measures that I learnt from this seminar. Thanks to Christian and Rhic Tech for sharing knowledge.

Royds WilliamsTrinidad & Tobago

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union.

I am very happy I took this course. The coopetition idea is great and the platform business model.

Carlon GabrielGrenada

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision.

I learnt new concepts and feel more up-skilled!

I recommend this course to any individual who wants to be relevant to operate in the modern business world.

Thanks again! every cent well-spent!

Melissa Jones-GittensTrinidad & Tobago

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge and most importantly grow as a professional.

As the Digital Marketing Personnel for my organisation, the strategies you taught has exposed me to the digital opportunities my organization can explore to amplify our impact as a nonprofit, and most importantly, improve our sustainability by adopting digital transformation strategies.

Like you mentioned ‘Visibility Credibility Profitability’ – Some key takeaways I will implement include; optimizing our website, use our blog to boost search words, create quality content for our target audience and use social media to amplify our impact.

Once again, thank you very much!

Raymond OshekuLagos, Nigeria.

Very detailed presentation, informative and precise.

Kamoy ClarkeKamoy Clarke Jamaica

ESEZOBOR OZOYA OYALEESEZOBOR OZOYA OYALE Nigeria

Royds WilliamsRoyds Williams Trinidad & Tobago

Once again, thank you very much!

Raymond OshekuRaymond Osheku Lagos, Nigeria.

I learnt new concepts and feel more up-skilled!

I recommend this course to any individual who wants to be relevant to operate in the modern business world.

Thanks again! every cent well-spent!

Melissa Jones-GittensMelissa Jones-Gittens Trinidad & Tobago

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union.

I am very happy I took this course. The coopetition idea is great and the platform business model. I do believe we should keep in contact. Thanks

Carlon GabrielCarlon Gabriel Grenada

Christian’s brain works as quickly as the internet when it comes to digital strategies and marketing ideas. He was free with his advice and guidance and whatever else he thought would help us understand and implement the knowledge into our organisations’ digital strategies. He has an interactive form of training that allows your learning to be as targeted as it can be in a diverse group setting. I am excited and am looking forward to creating and rolling out a full digital strategy for my organisation. Thank you, Rhics!

Lynette TaylorCommunications Specialist, Barbados Financial Service Commission

I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.

Dick NoelHubbards Grenada