SEO and PPC for Business Growth

Join us in Lagos, Nigeria for a scintillating 1-day practical training session in Search Engine Optimization and Pay Per Click (PPC) for Business Growth.

Aim of the Course:

The course introduces participants to the fundamentals and business relevance of digital marketing, search engine optimization and PPC. The course will equip participants with the technical skills needed to manage successful SEO and PPC campaigns at minimal costs.

The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these online channels. Register here >>

Who Should Attend:

This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:

• Attract & retain new or younger demographics
• Get well-targeted website traffic
• Improve on website conversion and sales.
• Improve engagement with current clients
• Provide easy access to information, products and services
• Improve customer services
• Reduce costs of operation through automation.

The course is also suitable for industry entrants seeking new careers within PPC and Search Engine Optimization.

Hear from Previous Participants

Course Description:

With the advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing email accounts, social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and over 2.6 billion emails As such, digital platforms generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.

With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through search engine optimization and PPC.

When combined with Search Engine Optimization (SEO), PPC can generate around 390% more business revenue. Search is the primary driver of traffic to content websites, beating social media by more than 300%. According to research, 93% of online experiences and Internet usage begin with a keyword search; making search engines a focal point for online lead generation. It is estimated that SEO leads have a 14.6% close rate with PPC coming second at 1.7% close rate, leading social media marketing.

All considered it is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.

This session will unearth practical solutions and strategies for utilizing SEO techniques, PPC strategies and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful SEO and PPC campaigns that aid business growth & development. Register here >>

Training Reviews

Learning Outcome:

Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:

• Create digital strategies with high ROI that are closely aligned to the core business objectives.
• Increase online visibility and bottom-line profitability through search engine optimization
• Design and implement targeted marketing and content delivery with real-time results
• Acquire, retain and extend customers through digital avenues
• Generate higher converting leads via PPC
• Provide rich customer experiences through creation of engaging content
• Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques.
• Acquire new skills for entry into a new industry as a PPC/SEO Consultant.
• Stay up to date with the latest trends in the digital, social & mobile marketing industry

Benefits & ROI:

Increased Revenue, Reduced costs

Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.

Real-time Customer Services

Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.

Improved Competitive Advantage

Digital marketing, Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.

Increased Brand Credibility & Profitability

Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilize daily.