Aim of the Course:
The course introduces participants to the fundamentals and business relevance of search engine optimisation, digital advertising, social media and online marketing platforms. The course will equip participants with the technical skills needed to manage successful marketing & advertising campaigns at minimal costs.
The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awarenes campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing Credit Unions from taking advantage of the vast publicity opportunities offered by these FREE online platforms. Register here >>
Who Should Attend:
This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:
- Attract & retain new or younger demographics
- Improve engagement with current clients
- Provide easy access to information, products and services
- Improve customer services
- Reduce costs of operation through automation.
The course is also suitable for industry entrants seeking new careers within Digital Marketing, Social Media Marketing/Management and/or Search Engine Optimisation.
Hear from Previous Participants
With the emergence of social media and advancements in technology, individuals are spending more time on their mobile devices than ever before; accessing social media and online content. Every day there are over 500 million Tweets, 4.5 billion Likes from 2 billion users on Facebook, 3.5 billion searches on Google and 95 million photos & videos uploaded to Instagram. As such, social media platforms and search engines generate a huge amount of data about potential/current customers in real time — who they are, where they are, what they like, how they buy and how they feel about your brand. There are no better avenues to provide easy access to business content, products and services for such customers than these, which they are already accustomed to.
With the sheer amount of targets to potentially reach out to on these platforms, it would be detrimental to disregard the potential increase in both revenue and brand visibility that is possible through digital and social media platforms.
When combined with Digital marketing, Search Engine Optimisation (SEO) can generate around 25% more business revenue. Search is the primary driver of traffic to content websites, beating social media by more than 300%. According to research, 93% of online experiences and Internet usage begin with a keyword search; making search engines a focal point for online lead generation. It is estimated that SEO leads have a 14.6% close rate compared to outbound leads (such a direct mail or print advertising), which have a 1.7% close rate.
All considered it is apparent that organisations need clear strategies, like those offered on this course to remain relevant in the digital age or risk being overtaken by their competitors.
This session will unearth practical solutions and strategies for utilising SEO techniques, social media and other IT platforms towards customer acquisition & retention, increased brand awareness, increased sales & revenue. It will provide an opportunity for individuals without technical expertise to cost-effectively acquire hands-on, practical training on the skills required to run successful Digital & Social Media campaigns that aid sustainable growth & development.
Skills acquired can also be applied to other types of businesses, i.e where credit union members run private SMEs. Register here >>
The training is insightful and professionally delivered; it reveals the realities of customer behaviour in digital age
Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:
- Create digital strategies with high ROI that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability through search engine optimisation.
- Design and implement targeted marketing and content delivery with real-time results
- Acquire, retain and extend customers through digital avenues
- Generate higher converting leads via social media & new media platforms
- Provide rich customer experiences through creation of engaging content
- Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
- Acquire new skills for entry into a new industry as a Digital Marketer/SEO Consultant.
- Stay up to date with the latest trends in the digital, social & mobile marketing industry
29th – 30th November, 2017
Benefits & ROI:
Increased Revenue, Reduced costs
Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.
Real-time Customer Services
Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.
Improved Competitive Advantage
Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With social media monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.
Increased Brand Credibility & Profitability
Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilise daily.
$240 USD – Early Bird Registration (Before 5th November, 2017)
$330 USD – Standard Registration
Tea, Coffee & Lunch provided.
Valpark Shopping Centre, North Wing, Valsayn
Payment via bank transfer.
Bank: FCB Canaan Tobago
Acc Name: SBN Human Capital Ltd
Account No: 240 9953
Tel: +1 868 358 8231 | +1 868 349 2481
Register for Training:
Trainer Profile: Christian Junior
Christian is a multi-skilled IT Specialist with over 10 years practical experience in the Information & Communication Technology industry. He maintains an impressive portfolio of over 200 successfully executed projects within various disciplines encompassing; business analysis, marketing, digital advertising, social media marketing/management, UX design, mobile and web development to name a few.
Christian is the director of RHICS, an international Digital Agency headquartered in London, UK. In this role, he has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries.
Most recently, he has led projects for partners & brands including Virgin Atlantic, British Airways, Chartered Insurance Institute of London, Antigua High Commission London, Caribbean Confederation of Credit Unions, St. Lucia Tourism Board, Jamaica Tourism Board, Tobago House of Assembly, Cooling Tech Caribbean, Sterling Business Network amongst many others.
A firm believer in knowledge & skills transfer, Christian travels around the world educating business leaders on cost-effective IT strategies for achieving excellent customer services, brand awareness, maximum security, productivity and profitability.
His hobbies include travelling, football, reading, socialising & “staying connected online”