A Practical Digital Marketing Training Masterclass

  • A 3-day online practical workshop designed to give you all the skills, tools and frameworks you need to run successful digital campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.

  • The practical webinar organised by Rhics UK empowers individuals with new skills and models required to create more value on digital platforms; helping businesses remain relevant, competitive and profitable.

  • The webinar will highlight the key trends in the industry and provide frameworks for marketers to develop effective strategies for sustainable growth.

  • Learn some of our tried and tested digital marketing trade secrets, acquire the technical know-how needed to successfully manage digital marketing campaigns.

  • We have trained over 1,000 marketing professionals around the world. We will teach you the same strategies we have used to grow over 300 businesses online. Money back Guarantee.

digital-marketing-strategies

Digital Marketing Training Benefits

  • Increased Revenue, Reduced Costs: Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. You will learn how to develop and implement digital strategies that will significantly improve your revenue and reduce operational costs.
  • Improved Real-time Customer Services: Through daily active engagement, organisations can respond quickly to customer requirements. You will learn how to analyse data and gain valuable insights that aid smarter business decisions through social listening,
  • Increase brand awareness and customer loyalty: You will learn how to connect with customers at each touchpoint, making it easier to find your products and services. Learn how to increase top of mind brand awareness, customer retention and brand loyalty.
  • Improved Competitive Advantage: Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low. It keeps you at par with rivals, allowing for keen competition. Learn how to leverage tech for business growth.

Testimonials from Previous Participants

Learning Outcomes

  • Acquire, retain and extend customers through digital avenues.
  • Provide rich customer experiences through creation of engaging content.
  • Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
  • Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
  • Stay up to date with the latest trends in the digital marketing, social & mobile industries
  • Understand digital platforms and how to leverage them for business growth.
  • Create value for the business, its people, customers and the society at large through digital marketing
  • Formulate digital strategies with KPIs that are closely aligned to the core business objectives.
  • Increase online visibility and bottom-line profitability
  • Improve overall customer services through automation.

Module Breakdown

digital-marketing-training

Pay-per-Click Advertising

A practical hands-on, step-by-step, guidance on setting up, managing and analysing PPC campaigns across all the major platforms including: Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.

mobile-devices

Mobile Marketing & Hyper-Connectivity

Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile  marketing can be used to add value at each touchpoint of the consumer buying journey.

data-analytics

Analytics & Reporting

Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.

social-media-strategy

Strategic Social Media Marketing

A hollistic breakdown of social media platforms. Understand the relevance and application of Facebook, Instagram, Twitter, SnapChat, WhatsApp etc. Understand how to utilise Owned, Earned & Paid media on social media. Understand the role of influencers, seed marketing & word-of-mouth social referrals. Learn how to manage precision targetted and Re-targeting adverts on social media.

marketing-board-strategy

AI & Emerging Technology in Business & Marketing

AI or Artificial Intelligence is a buzz word for businesses these days and rightfully so. AI is changing the business landscape across several industries, yet most businesses haven’t adopted AI because they believe it requires huge technological and/or financial investment. This course will expose you to different applications of AI & emerging technologies in business & marketing. You will develop an AI powered customer service Chatbot.

seo

Introduction to Search Engine Optimisation (SEO)

Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.

online-marketing

Programmatic Advertising: LinkedIn, Google, YouTube

Programmatic advertising uses machines and algorithms to purchase advertising display space. This automation leaves more time for humans to optimise, manage, measure, and improve the ads. You will be introduced to pay-per-click advertising platforms such as Google Adwords and LinkedIn. You will learn how to reach targeted audiences based on segments such as demographics, age, social standing, interests and geographical location.

consumers-users

Understanding Consumer Behaviour

Understanding the characteristics of the modern, hyper-connected consumer is key to creating an effective digital strategy that works for your business.

  • Always connected
  • Very Informed
  • Desires personal interactions
  • Constantly compares products
  • Favours word of mouth over brand statements
  • Instantly gratified
  • Opinionated and vocal
marketing-team

Value Creation: Goals, Objectives & KPIs

Traditionally, a firm’s value proposition was seen as fairly constant. Products might be updated but the basic value a business offered to its customer was assumed to be constant. New players have disrupted many industries by offering new value proposition powered by technology and platform business models. You will learn how to create Business, People, Societal & Customer values that are closely aligned to the core business goals.

Christian Junior – Lead Facilitator

Digital Transformation Strategist, Rhics Technology UK

Christian is an Oxford University certified Digital Marketing Strategist with 10 years practical experience in the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.

He has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.

Christian has a track record of successfully implementing effective digital marketing strategies for a number of global organisations.

Wednesday, 28 – 30th July, 2021

5pm – 10:00pm (BST)

$350

Early bird price expires on the 15th of July, 2021

2021/07/28 09:00:00

More Testimonials & Reviews

Ruth Wilson
Soarers International

The greatest takeaway for myself and my team is that we’re able to improve our inbound marketing and sale. Also, how to attract customers, convert them and close them.

Royds Williams
Trinidad & Tobago

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical…

Royds Williams
Royds Williams Trinidad & Tobago

Testimonial:This seminar was timely and relevant for me because I’ve spent more time communicating online on a personal and business level. I found the facilitator to be knowledgeable in the subject matter and he was able to communicate the info in a simple and jovial manner. My awareness has risen toward possible online and physical…

Rori Heffes-Doon
Wedding Planner & Digital Marketing Course Delegate

I like the style of the facilitator. Conversational with practical exercises. The overall training was Excellent! I wish to gain customers and manage my social media pages; sharing more quality content.

Roger Duncan
Co-operative Bank

I found the training in digital strategies for business growth to be a real and practical journey towards my organization achieving a competitive edge in the industry; the finance e industry. It really put in focus our strategic plans; how we target our customers and remain relevant in a digital marketing world.

Raymond Osheku
Lagos, Nigeria.

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge and most importantly grow as a professional. As the Digital Marketing Personnel for my organisation, the strategies you taught has… read more

Raymond Osheku
Raymond Osheku Lagos, Nigeria.

I would like to commend you for the quality and volume of material you put together for the 2-day Digital Transformation Strategies course. I found every topic as a unique opportunity to expand my knowledge  and most importantly grow as a professional. As the Digital Marketing Personnel for my organisation, the strategies you taught has…

Nerissa Sam
Public Service Credit Union

One of the things that stood out to me is the fact that in order for your business to be relevant in this technological age, you can use the different social media platforms to promote your business. It can help you to get more customers.

Melissa Jones-Gittens
Trinidad & Tobago

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision. I learnt new concepts and feel more… read more

Melissa Jones-Gittens
Melissa Jones-Gittens Trinidad & Tobago 

The mere fact that I am a repeat customer is proof of how impressed I am with your delivery and my belief that the material that is being taught at your courses adds value to position my business in a lead position for profitability and to achieve its vision. I learnt new concepts and feel more… read more

Melissa Jones
Co-operative Bank

I must say this course has been very insightful and I would recommend it for anywhere who is serious about marketing and business growth.

Mark A. Roberts
Ministry of Education, Guyana

One of the things I’ve learned so far from this training is that there are so many platforms that you could advertise your business or organization to earn more support or clients. We’ve learned a lot so far.

Lynette Taylor
Communications Specialist, Barbados Financial Service Commission

Christian’s brain works as quickly as the internet when it comes to digital strategies and marketing ideas. He was free with his advice and guidance and whatever else he thought would help us understand and implement the knowledge into our organisations’ digital strategies. He has an interactive form of training that allows your learning to…

Kimalene Regis
Ariza Credit Union, Grenada

I loved the practical application of course content and quality of information shared. I have learnt how to implement social media campaigns, establish brand presence and create email marketing campaigns.

Kamoy Clarke
Jamaica

Very detailed presentation, informative and precise. read more

Kamoy Clarke
Kamoy Clarke Jamaica

Very detailed presentation, informative and precise.

Jaswant Persand
Edward B. Beharry Group Guyana

The digital age is upon us. Guyana is an right now in the emerging state so internet boom will be upon us soon. Digital technologies, so to speak, should be adopted by everyone. We should transform our current ways of doing things and go digital because that is where the future is.

Greg De Gannes
KFC – Guyana

I’ve been to the business transformation course in Guyana. It was awesome and I encourage all of you to try and get digitally transformed.

Gavin Cornwall
Avantgarde / Pan-American Life Insurance

I just completed the Digital Strategies for Business Growth course which was moderated by Christian. This guy is fantastic; he knows his stuff. His delivery mechanisms are fantastic. He’s very conversant with the topic and I would suggest this course to everyone. My main takeaway from this course is that it has opened my mind…

ESEZOBOR OZOYA OYALE
Nigeria

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training…

ESEZOBOR OZOYA OYALE
ESEZOBOR OZOYA OYALE Nigeria

The seminar was quite enlightening and educative. I was made aware of the huge threat of cyber attacks on individuals. business organizations and governments. The need to be very careful with divulging information on the internet and opening of unsolicited or suspicious mail. The importance of security checks on personal profiles and status. The training…

Dick Noel
Hubbards Grenada

I just want to thank Christian for journeying all the way to Grenada to do this for us. I think it is a much-needed program at this point in Grenada where we are moving and transition into a time whereby everything is done online.

Deon A. Wills
Fire Service Credit Union

The Digital Business Strategies training was very interactive. I will change my practice by implementing what I have learnt. read more

Carlon Gabriel
Grenada

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union. I am very happy I took this course. The coopetition idea is great and the platform business model. read more

Carlon Gabriel
Carlon Gabriel Grenada

I am Carlon Gabriel from the Communal Co-operative Credit Credit Union. I am very happy I took this course. The coopetition idea is great and the platform business model. I do believe we should keep in contact. Thanks

Ariff Shaw
Edward B. Beharry Group Guyana

I’ve learned that we don’t need to fight our competition; we can cooperate to get a co-opetition.

Aleem Yatali
Entrepreneur

I really enjoyed the practical approach to the class. Tremendous amount of information and hands-on exercises. Everything was excellent. This class has enhanced my digital marketing strategy for my business.

Alafia Whiskey
Operational Efficiency

This training has revitalised and motivated me. Where I saw limits before, I now see so much potential and opportunity. Every area touched on was relevant, and is applicable in todays world dominated by social media. The teaching style is excellent and very engaging! It was intense, yet enjoyable. I intend to utilise all that… read more

Abena
Course Delegate

I enjoyed the hands-on practical aspect of the course. I now hope to reach the international market through a dedicated digital business strategy.

Aarona Moses
Island Twist – Grenada

Coming out of this training, I have a better understanding of the most cost-effective tools that I can use to market my business.

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