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A Practical Digital Marketing Training Masterclass
[/vc_column_text][ultimate_icon_list icon_size=”40″ icon_margin=”20″][ultimate_icon_list_item icon=”icomoon-the7-font-the7-social-04″]A 3-day online practical workshop designed to give you all the skills, tools and frameworks you need to run successful digital campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.
[/ultimate_icon_list_item][ultimate_icon_list_item icon=”dt-icon-the7-misc-019″]The practical webinar organised by Rhics UK empowers individuals with new skills and models required to create more value on digital platforms; helping businesses remain relevant, competitive and profitable.
[/ultimate_icon_list_item][ultimate_icon_list_item icon=”icomoon-the7-font-the7-login-00″]The webinar will highlight the key trends in the industry and provide frameworks for marketers to develop effective strategies for sustainable growth.
[/ultimate_icon_list_item][ultimate_icon_list_item icon=”icomoon-the7-font-the7-tag-05″]Learn some of our tried and tested digital marketing trade secrets, acquire the technical know-how needed to successfully manage digital marketing campaigns.
[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-bullhorn”]We have trained over 1,000 marketing professionals around the world. We will teach you the same strategies we have used to grow over 300 businesses online.
Money back Guarantee.
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Digital Marketing Training Benefits
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- Increased Revenue, Reduced Costs: Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. You will learn how to develop and implement digital strategies that will significantly improve your revenue and reduce operational costs.
- Improved Real-time Customer Services: Through daily active engagement, organisations can respond quickly to customer requirements. You will learn how to analyse data and gain valuable insights that aid smarter business decisions through social listening,
- Increase brand awareness and customer loyalty: You will learn how to connect with customers at each touchpoint, making it easier to find your products and services. Learn how to increase top of mind brand awareness, customer retention and brand loyalty.
- Improved Competitive Advantage: Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low. It keeps you at par with rivals, allowing for keen competition. Learn how to leverage tech for business growth.
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Testimonials from Previous Participants
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Learning Outcomes
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- Acquire, retain and extend customers through digital avenues.
- Provide rich customer experiences through creation of engaging content.
- Increase website traffic and search ranking through practical, industry-standard search engine optimisation techniques.
- Acquire new skills for entry into a new industry as a Digital Strategist, Digital Marketer, SEO Consultant, Business Analyst etc
- Stay up to date with the latest trends in the digital marketing, social & mobile industries
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- Understand digital platforms and how to leverage them for business growth.
- Create value for the business, its people, customers and the society at large through digital marketing
- Formulate digital strategies with KPIs that are closely aligned to the core business objectives.
- Increase online visibility and bottom-line profitability
- Improve overall customer services through automation.
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Module Breakdown
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Pay-per-Click Advertising
A practical hands-on, step-by-step, guidance on setting up, managing and analysing PPC campaigns across all the major platforms including: Facebook, Instagram, LinkedIn, Twitter, YouTube Google Adwords, SnapChat, TikTok etc.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”41992″ img_size=”500×250″][vc_column_text]
Mobile Marketing & Hyper-Connectivity
Advancements in technology have made mobile devices easily accessible. Mobile devices have facilitated the proliferation of social media and digital platforms, in turn shaping up the modern customer into a hyper-connected consumer. You will learn the characteristics of the hyperconnected consumer and understand how mobile marketing can be used to add value at each touchpoint of the consumer buying journey.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”41997″ img_size=”500×250″][vc_column_text]
Analytics & Reporting
Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”42005″ img_size=”500×250″][vc_column_text]
Strategic Social Media Marketing
A hollistic breakdown of social media platforms. Understand the relevance and application of Facebook, Instagram, Twitter, SnapChat, WhatsApp etc. Understand how to utilise Owned, Earned & Paid media on social media. Understand the role of influencers, seed marketing & word-of-mouth social referrals. Learn how to manage precision targetted and Re-targeting adverts on social media.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”41982″ img_size=”500×250″][vc_column_text]
AI & Emerging Technology in Business & Marketing
AI or Artificial Intelligence is a buzz word for businesses these days and rightfully so. AI is changing the business landscape across several industries, yet most businesses haven’t adopted AI because they believe it requires huge technological and/or financial investment. This course will expose you to different applications of AI & emerging technologies in business & marketing. You will develop an AI powered customer service Chatbot.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”42001″ img_size=”500×250″][vc_column_text]
Introduction to Search Engine Optimisation (SEO)
Over 75% of online experiences start with a keyword search on the major search engines. Consumers are also increasingly using social media platforms as search engines. It is important that you understand how to optimise your content and assets to ensure organic visibility when consumers search for your products and services online. SEO is an important aspect of digital marketing as it could dramatically reduce the overall cost of advertising.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”42003″ img_size=”500×250″][vc_column_text]
Programmatic Advertising: LinkedIn, Google, YouTube
Programmatic advertising uses machines and algorithms to purchase advertising display space. This automation leaves more time for humans to optimise, manage, measure, and improve the ads. You will be introduced to pay-per-click advertising platforms such as Google Adwords and LinkedIn. You will learn how to reach targeted audiences based on segments such as demographics, age, social standing, interests and geographical location.[/vc_column_text][vc_empty_space height=”10px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”41998″ img_size=”500×250″][vc_column_text]
Understanding Consumer Behaviour
Understanding the characteristics of the modern, hyper-connected consumer is key to creating an effective digital strategy that works for your business.
- Always connected
- Very Informed
- Desires personal interactions
- Constantly compares products
- Favours word of mouth over brand statements
- Instantly gratified
- Opinionated and vocal
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Value Creation: Goals, Objectives & KPIs
Traditionally, a firm’s value proposition was seen as fairly constant. Products might be updated but the basic value a business offered to its customer was assumed to be constant. New players have disrupted many industries by offering new value proposition powered by technology and platform business models. You will learn how to create Business, People, Societal & Customer values that are closely aligned to the core business goals.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_btn title=”Register for Digital Marketing Webinar” color=”juicy-pink” size=”lg” align=”center” link=”url:%23register|||”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css_animation=”fadeIn” type=”vc_default” margin_top=”50px” margin_bottom=”50px” css=”.vc_custom_1614345936289{margin-top: 25px !important;padding-top: 20px !important;padding-bottom: 30px !important;background-color: #f4f4f4 !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
Christian Junior – Lead Facilitator
Digital Transformation Strategist, Rhics Technology UK
Christian is an Oxford University certified Digital Marketing Strategist with 10 years practical experience in the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.
He has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII) London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B. Beharry Group, Standard Chartered Bank amongst many others.
Christian has a track record of successfully implementing effective digital marketing strategies for a number of global organisations.
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About the Organisers
Rhics is a creative digital agency headquartered in London, UK with branches across 4 continents. We specialise in Digial Marketing, Social Media Management, Mobile & Web Application development, Design & Branding and general IT consultancy.
We have a proven history of creating online success for global organisations via our suite of services offerings. We help define your goals, create effective strategies, build easy to use applications, and design award-winning systems that communicate the desired message.
Our process unites talent & passion with discipline.
We are committed to providing affordable Digital Transformation education to the world.
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Wednesday, 28 – 30th July, 2021
5pm – 10:00pm (BST)
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$350
Early bird price expires on the 15th of July, 2021
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More Testimonials & Reviews
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Register for Digital Marketing Webinar
You would be redirected to the payments page after registration.
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