Why A Logo is Essential

When considering all the factors that go into starting a business creating a logo should be one of the top priorities. A logo can pull in customers or turn them away. A logo can present you as a competent company able to meet customer needs or as an unprofessional and disorganized company. Deciding on a…

Disruptive Entrepreneurship Guyana

Guyana 29th Nov. 2019 Georgetown, Guyana. Business Leadership sessions Gain valuable skills required to lead organisations through a rapidly changing Caribbean business landscape; one that is increasingly being disrupted by technology. Business Development & Networking Engage with business owners, entrepreneurs, investors and prospective customers during several networking sessions to explore business opportunities. Skills Acquisition &…

Benefits of Technology in Business

As a business owner there are questions that cross your mind as you seek out opportunities for business growth and transformation. Questions like, how can I increase conversion through my website and social media platforms? How effective is my marketing strategy? What can I do to increase my market share? Am I maximizing technology in…

Competition or Co-opetition?

Coopetition is the process of cooperation between companies that are otherwise considered competitors. Digital platforms have made it easy & necessary for companies to engage in coopetition through data sharing and streamlined processes; leading to business growth & increased customer networks.

How to protect your intellectual property

How to protect your intellectual property What is intellectual property? Copyright Design right Patents Trademarks Registered designs Disputes about intellectual property Legal action about intellectual property 1. What is intellectual property? Intellectual property is something you create that’s unique. It includes copyright, patents and trademarks, and can be: something you invent, like a new product…